Search engine marketing, promoting websites by increasing their visibility in search engine results
Search Marketing encompasses:
- SEO: Earning traffic through unpaid or free listings
- SEM: Buying traffic through paid search listings
Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.
Yes, we know that can be confusing — but that’s how things have evolved. Our article, Does SEM = SEO + CPC Still Add Up?, explains the evolution in more depth.
For those who want to learn more about either SEO or SEM, see our guides below:
- What Is SEM & Paid Search Marketing
- What Is SEO / Search Engine Optimization?
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